e-book What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

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What we have then is the author's preliminary conceptions of Google repeated ad nauseum, without challenge or expansion, over the course of the book.

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As he takes on different industries, such as transportation or, yes, publishing, he jumps to pie-in-the-sky proposals with anecdotal evidence for justification: The author seems to believe that we will agree with his arguments purely on the basis that they exist instead of the usual persuasions of rhetoric. I'm very interested in what the critical reception to the book will be, especially from other tech journalists and bloggers.

Even in my department at work online marketing in publishing , this book has been defended and excoriated in equal measure. Apr 11, Dianne rated it it was amazing Shelves: You may love it, you may hate it or you may be somewhere inbetween. Regardless where you are in that spectrum it is here and like religion it is powerful so we might as well try to learn about it. At first I thought this book was going to be about as exciting as the manual that used to come in the box with a new computer but it's way "Google is an avalanche and it has only just begun to tumble down the mountain.

At first I thought this book was going to be about as exciting as the manual that used to come in the box with a new computer but it's way more interesting than a manual or a reference book. It explains how Google became so powerful then gives you the basic steps for using Google or some of the other Platforms to improve your business, if you have or want to have a business.

The key is the distribution that you can achieve through the platform Google. Platform and Distribution are the two key words in the book. And believe me there are a gazillion ideas in this book.

What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

Because its copyright date is , some of the predictions made are now old hat. Like being able to put more time on your parking meter by using your telephone. Makes we wonder if parking meters and one day even coins will be extinct. Jeff Jarvis has written a guide book to the internet that I found intriguing.

What has Google Done? It has brought simplicity, openness, a respect for the small and it brought us the G Generation. From my experience as a teacher and a grandmother I see that it has literally brought a world of knowledge to our livingrooms. I wish that my father had been alive to use Google.

He used to spend his spare time researching at the local library using tiny roles of microfiche. Jul 05, Ryan Holiday rated it liked it.

There's this example What Would Google Do? He basically says that they should become their new best friend - forget that they are competition and think long term. They'd get more out of magnanimity than being territorial. But, he concludes, it doesn't matter because "news organizations don't yet think that way. People, like Marcus Aurelius said, are "meddling, ungrateful, arrogant, dishonest, jealous and surly.

The benefits of being open minded, collaborative, honest, and helpful are not new. We've been extolling those virtues since Aesop. Or on Google's business end, being scalable, keeping overhead low, treating your customers like partners, pocketing less value than you create. Those are the basic, bedrock fundamentals of business.

My point is that we already know all that stuff is good.

What Would Google Do? - Jeff Jarvis - Häftad () | Bokus

Awareness isn't the problem. Children know that you shouldn't be evil. We don't need to praise it anymore. What we should be discussing is how to practice it. The book itself falls into the gap between knowing and doing. Jeff misses a very teachable lesson at the juncture where he is mature enough to admit that it's sort of contradictory to take the most old school way of publishing his idea - advance from a major publishing house, syndicate part of the book in a magazine right at the release date, etc.

Dogs got to eat. Where we all live. Where some entertainment companies would probably do innovative things but are tied to crazy artists. Or, companies controlled by petty bosses or signed leases or long term contracts or institutional inertia. The problem isn't that they haven't asked the right rhetorical question. If doing what Google does was easy, they'd have already done it. Since it's hard, they haven't. This book and books like it lack concreteness. What would Google do is a great question.

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It's a wonderful title for a book. But it's not well served by pages of proof that it's the right one to ask. Our collective wisdom knows this. So what specifically makes Google able to ignore the barriers that trip other people up? How do they keep the instinct to be surly, meddling, dishonest and jealous from taking over? How can people put the brakes on a direction they know is conflict with their long term goals? In other words, we're trying to solve organizational problem with psychological treatments and it's never going to work.

What is doesn't have is much introspection as to how they fought the resistance towards making it. I'd really like to read a book that doesn't think the solution lies in more talking. If you were to suggest one of the ideas in the book where you work nobody would tell you it was stupid - they'd just say "it's not realistic.

Not to say Jeff's book isn't good it is , it's just not what it could be. It's lame to treat all this as some revelation because it's not. It should be a starting off point. Nov 10, Hinch rated it really liked it. At least not directly. This is a manifesto for the social web. A book arguing for transparency, openness, and collaboration. A book imploring that we think differently; beseeching businesses to hand over control to their clients; to share and innovate; to develop platforms and networks of trust; to encourage discovery and diversity over secrecy and authority; to adopt a mindset of abundance over the scarcity models of the past.

Google is position What Would Google Do? Google is positioned as the poster child of this new paradigm, the exemplar of the modern company. And the question, What Would Google Do? A call challenging our assumptions of what is required to succeed in a world that is increasingly public and interconnected. I came to this book dragging my feet. I've followed the work of Jeff Jarvis on his blog, buzzmachine. I'm a computer engineer, and an over zealous consumer of everything "web". He is an insightful and opinionated professional, and although I respect his work, I feared he would deliver a book that had little to offer but the well trodden ground espoused in contemporary works such as Here Comes Everybody, The Long Tail, and The Wisdom of the Crowds.

It is true that the themes and case studies are rarely original, but the accompanying analysis is uniquely compelling. There is no filler in this book. There is no preamble. No summaries and other secondary text. The formalism that frequently paralyzes non-fiction books is replaced by a rich and engaging conversation. Jeff is comfortable in this space, and it shows. The first half of the book outlines the principles that underpin the companies that have originated and prospered in the internet age.

The second half of the book considers how these principles can be applied to other industries: And it was within this latter section that I started to grow unsettled. You see, Jeff is a futurist. In his words, an "internet triumphalist". He is the kind of man who doesn't see the glass half full, but rather overflowing. He is incessantly positive.

He is also a limitless fountain of ideas. And this is where I came unstuck. For his ideas, many of which are undoubtedly brilliant, are offered up like the rapid fire of a machine gun - so hastily that they are never considered critically. The fact that these ideas are often impracticable, or even contradictory, fails to stem his enthusiasm. At one point I was reminded of a blog post by Seth Godin, in which he listed tips for increasing traffic to your web site: The point was "there is no formula", but, like many internet evangelists, it appears Jeff has over extended the principle, and confused the incredible success of the few, with the guaranteed success of the many.

Google, Facebook, Twitter, Wikipedia, etc, are astounding success stories. And yet for every winner, there are thousands of us who tweet into an empty void. A willingness to be social is no guarantee of friends. A desire to share is no guarantee that someone will listen. In one part of the book Jeff presents options for introducing "socialness" to the restaurant industry. Whilst discussing ideas for crowd sourcing menus and personalizing service models, I began to ponder my most cherished dining experience: And a meal was placed on your table.

This was not a menu by committee. It wasn't an open source recipe. It was an experience welded to the history of a single family, shrouded in secrecy, and founded on authority. We can be sentimental creatures. Indeed the quirks of human psychology, our irrationality, and our stubbornness, may be the difference between an the success or failure of an open and collaborative project.

Unfortunately, like the engineers at Google, operating solely at the direction of raw data at the expense of aesthetics and subjective decision making, Jeff does not stop to consider such subtleties. As Leo Laporte the host of This Week in Google has said to Jeff on many occasions - "your call for openness and standardization is admirable - even desirable, but Jeff, your dreams of utopia are not always feasible". These criticisms, however, do little to dent the overall message of the book.

Jeff's insight into the changing nature of our world is mesmerizing. His words are delivered with the certainty of experience, and with the wonder of a man still on the journey to a charmed future. Even for those convicted to the philosophy of the web, this is a frequently challenging, and always engaging read. Mar 26, Carrie rated it really liked it. I will use this book in my future entrepreneurial journalism course, and possibly social media as well - which is saying a lot, because I rarely add new required texts. I think it will be particularly useful for introducing students to these concepts, much like Clay Shirky's "Here Comes Everybody.

I think we need some of that in a world in which far too many people are exactly the opposite - STILL unwilling to see the change smacking them in the face. You don't have to agree with every word to believe that books like these and Shirky's serve a very useful purpose. We need our evangelists for the new age.

The one part I struggle with is with the Googlification of education. I am all for disruption in education in principle, and I wholeheartedly agree that even if I wasn't, tough luck - it's coming. But my experience as an educator who works with a lot of non-elite, first generation college students is such that we have a long way to go to marshal the forces of the web and disruption to provide greater access to high quality education to all.

Because we can Googlfy education and learning more easily that we can Googlfy motivation and grit, and at the end of the day, no learning goes on without those two things. Maybe motivation and grit will flower in an era of greater abundance, but I worry. I like his point that most of our education system is still too highly focused on conformity and memorization; and that maybe that push for sameness that saturates the entire system is what turns kids off to learning - by the time I get them in college, maybe it is all but too late.

I love this quote: I teach classes in which there are never quizzes or tests no memorization - who needs it in a Google age? And I have some success with that - but frankly it is a relatively small handful of students who actively participate, even do the required work. You can bring them to the Googley classroom but you can't make all of them drink. Aug 12, Natali rated it really liked it.

Although I think this book is about 50 pages too long, I still highly recommend it to anyone trying to understand modern economy and culture. I was afraid that it would be a big bowing down to Google, which I see enough of in my career. Instead, it is a series of case studies proving how companies like Google are leading a civil movement against closed-system corporation culture.

I didn't feel like I needed this paradigm applied to so many industries. Jarvis uses the Google template to Although I think this book is about 50 pages too long, I still highly recommend it to anyone trying to understand modern economy and culture.


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Jarvis uses the Google template to discuss real estate, insurance, public relations, law, media, journalism, and more. Towards the end it becomes slightly formulaic but it does help if you want to apply this line of thinking to your own business. For my thoughts on how it applies to my own industry, see my blog post. Aug 13, Chris Cahill rated it did not like it.

Never before have I wanted to burn a book once I finished it. I bought this at a charity shop to see what an outsider's perspective from matched with my insider's perspective in Unfortunately, Jarvis' canonization of the all holy "link" and constant chset-pumping of his own resume make me want to save anyone else from wasting their time with this trash.

The only friend I would give this book to would be someone I know to be a true masochist. Feb 01, Jon rated it it was amazing Shelves: This might be my favorite read so far of although I thoroughly enjoyed Outliers and Here Comes Everybody as well. I love discussing creative disruption and this book is full of that. While some of the best ideas aren't Jeff's Umair Haque and Fred Wilson are heavy influences and mentioned repeatedly in the book for me it didn't much matter because of the importance and timeliness of the subject matter. If you're entrepreneur you have to read this book.

Dec 09, Laila rated it did not like it. I can't tell you how happy I am to be done with this book. Since I cannot let a book go without finishing it, this one became an obstacle that prevented me from moving on to other books. It was so repetitive and hollow that I wanted to punch the author for wasting my time and money. The main idea of the book is really interesting and worth delving into, because what Google does is truly great. But Jarvis shouldn't be an author, or, he shouldn't write books.

I'm sure he's doing fine writing his bl I can't tell you how happy I am to be done with this book. I'm sure he's doing fine writing his blog and all, but the book was a pain to read. First of all, two thirds of the websites and products mentioned in the book has some ties with Jarvis, whether it's a startup he's involved with, or an institution he's been teaching. He doesn't sound very sincere, he uses the book to market things that will benefit him. He always intervenes whenever the narration gets fluent by saying " blah blah blah is a company I invested in.

The other, I'm on the board of directors. And this one is my son's company. Then the last half of the book turns out to be very unnecessary because it just repeats the first half under the pretense of interpreting the ideas into reality which doesn't happen. The last half basically reads "yada yada yada". I'm so super glad I'm done. All of the brilliant ideas in this book, you probably know already. View all 7 comments. Nov 16, Antonia Munteanu rated it really liked it.

I think it is a good start to better understand how Google works. It is not a black hole where all our information goes, behind it were people that made the decisions on how to simulate artificial intelligence. My granny was using Google and was always seeing it like a wise friend.

This book give her an understanding on what it is behind the click, each commercial that you get depending on gender and so on. I did not read any similar books so this makes it hard to rate it by comparison.

What Would Google Do?

Hope thi I think it is a good start to better understand how Google works. Apr 01, Dave rated it really liked it. Posted on my blog at http: I recently finished reading the book "What Would Google Do? Jarvis is probably recognized primarily as proprietor of the popular blog Buzzmachine.

I had an interest in this book right from the start because I am fascinated with the approach Google takes to everything they do: Offering premium services for free and finding alternative ways to make their money. A lot of money. Without giving too much Posted on my blog at http: It is a stimulating exercise in thinking really, really big. Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.

He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in and was the creator and founding editor of Entertainment Weekly magazine.

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He is the author of the forthcoming book Public Parts: What Would Google Do? Skickas inom vardagar. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine. With a new afterword from the author, What Would Google Do? Public Parts Jeff Jarvis. Co na to Google?