PDF Sales Copy that Sells like Crazy-How to Write Compelling Sales Letter and Copywriting for the Web

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You research to become friends with the prospect, as cheesy as that may sound. I firmly believe you have to like your prospects in order to write convincingly and sell authentically.


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But I will say that, in my experience, you must run surveys and do one-on-one interviews with current customers, former customers and prospective customers. You need to not only hear about who they are and what they want and need but also to find the words they use to express those things.

The struggles that caused that motivation.


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I also like asking customers to describe the biz, brand, product or service in 2 words because that tells me what adjectives to use. I love asking them to talk about a time when they got surprising results with the product. You should also get to know the ins and outs of the business and its products or services. Map features to benefits, collect testimonials, understand goals, etc. As I mentioned earlier, copy that converts is ALL about the prospect.

I finish this step with a written report, which I refer to constantly when writing copy. One of the tables in this report is directly below. In it, I paste the problems customers say X product has solved for them, the corresponding benefits of having those problems solved, and how frequently this solution is mentioned by customers. The more frequently something is mentioned, the higher in the messaging hierarchy it is likely to go.

If you want to write winning sales copy that really moves your product, you need this eBook! This guide will show you step-by-step and section-by section, how to turn a plain internet article into a winning sales pitch. The guide will boost your sales and help quickly convert more potential customers into actual customers.

It covers every element of your sales copy, starting with your headline and moving through the sections of a sales page.

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Read more Read less. Product description Product Description If you want to write winning sales copy that really moves your product, you need this eBook! Kindle Edition File Size: Share your thoughts with other customers. ManCrates sound like the lovable Old Spice commercials of Isaiah Mustafa— I can feel the humorous, endearingly deliberate man-puffing from the other end of the computer screen, lol.

What a joy to read these words. I never cease to be delighted at the power of words and what they can conjure up. My particular favourite wordsmiths are the guys at Ground Effect in New Zealand. I get the catalogue just for the copy — although they do have wicked cycling gear at the right price.

Sales Copy that Sells like Crazy - How to Write Compelling Sales Letter and Copywriting for the Web

Wrap your meringue around that. Pair the Over Easy with your favourite baggies and a big breakfast. Then hit the trails. Yes, I like that!

Step 2: Befriend Each Prospect

They definitely know their target audience, too. I loved reading this post. So much useful information and sources to read. One point that I zeroed in on is using we and you. I also, liked the idea of sharing webcopy writing tasks with someone.

Sounds a bit silly after I wrote that, but I think it is. Have you ever checked out Modcloth? They indeed have great product names! Seems to me some of the best writing puts the reader in the picture. The landmines one, for instance, starts out asking the reader to imagine how it would feel if they had to worry about stepping on a landmine every day. I also liked the Hiut Jeans one. They promoted their product brilliantly, but stayed humble. What a great post. Never knew that they where so much to copywriting.

Step 1: Find Their Stage of Awareness

I am going to book mark for future reference. Thank you for the post. I find myself searching out other sites to learn too. Analyzing what I like and what catches my eye, helps me to figure out what others might like too. Its refreshing to know that others feel the way that I do. You can never learn too much or know everything! I read a lot of copywriting books also, but website copy is something much different.


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  • And the time I spent learning, and still learning, how to do it, the more it amazes me. From the examples you had there, there are many to like:. But I like J. Even though I never buy, or have ever bought, anything from there, their stories are fascinating and engaging. I find it a lot of fun to read good copy. Do you draw the graphics by yourself? They are really cool! Their tone is consistently friendly and conversational. And yes, I draw all illustrations myself by hand!

    Thank you for stopping by and taking the time to comment. The copy from the J. Peterman copywriters is simply stunning. These ad copy samples ignites the copywriting passion in me. I was about to buy a book on copywriting, but wanted to check out some free resources on the internet before doing so. Your blog post Henneke was the first I decided to read. I considered myself lucky and really enjoyed the examples. They really gave me some more inspiration for my own writing. Second time i stumbled on your website.

    And i must say, I enjoyed reading every bit of this, from the first to the last sample copy. Those guys there are doing a fantastic job, crafting exceptional copy with even abstract stuff. A lot of information to take in Henneke but all very valuable.

    21 Snazzy Copywriting Examples: Get Inspired to Write Your Own Copy

    I agree that this post can feel a little overwhelming. I usually write shorter posts, but saw this as a resource readers can return to whenever they want to read good copy. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto.

    Learn more about books and courses. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing.

    21 Snazzy Copywriting Examples (and Why they Work)

    Learn how I can help you. Tips for beginning writers. When you feel stuck …. Skip to primary navigation Skip to content Skip to footer Tweet Looking for more copywriting tips? Want to improve your writing skills further? Discover the Power of the Subtle Nod and other persuasive tricks Learn how to cure sentence bloat and avoid irritating your readers Receive 16 simple tips to write more seductive content and win more business Start My Free Course.