Guide You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements)

Free download. Book file PDF easily for everyone and every device. You can download and read online You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements) file PDF Book only if you are registered here. And also you can download or read online all Book PDF file that related with You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements) book. Happy reading You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements) Bookeveryone. Download file Free Book PDF You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements) at Complete PDF Library. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Here is The CompletePDF Book Library. It's free to register here to get Book file PDF You and Your Audience: Getting Them from Point A to Point B (FT Press Delivers Elements) Pocket Guide.

Want to fix it up? If a customer unsubscribes from your updates, you can verify this in your Customers tab, and you can also re-subscribe them according to their wishes , by clicking or unclicking the box marked Receives updates in the Customer drawer. With Workflows, you create an automated series of messages that will be sent at specified times after the time of purchase. For example, if you were creating an online course where learning materials were sent out to customers once a week for six weeks, you would create a single workflow for that class, and your customers would begin receiving those emails as soon as their purchase completed.

Workflows are similar to scheduling updates, except you are adding multiple emails to a single chain of updates. They can be sent to people who buy your product or "follow" you. Check out this help center article for a nice, thorough run-through of how workflows work, and can work for you. Do your research and talk to a tax professional.

Gumroad does not add tax on top of your product price for you - we leave it up to you to build tax into your product price or add it as a variant. Note that Gumroad takes a fee on everything that flows through our system. You don't have to remit VAT, report it, or think about it. If you live in the United States and are concerned about sales tax, see our Guide to United States Sales Tax for more information on enabling tax calculation in your settings.

This gives you a nifty lock icon in your address bar, which boosts buyer confidence and improves conversions. It also protects your site against hackers, which is always nice. We recommend either Digicert or NameCheap. And just because we're so nice, here is a detailed guide to getting an SSL.

We pay sellers every other Friday for all sales up until the previous Friday. More detailed information on getting paid can be found in this help center article. You can also send people directly to your Profile page , where they can all of your products from you at once. You can choose to hide certain products if you like. More information is available here. Bring the Gumroad profile page checkout experience right to your site just by pasting a short snippet of code. The overlay brings up a payment window from where your customers can pay you and immediately download any files you have uploaded to the product.

They can buy a single product from you in two clicks:. Learn how to put the overlay into your website through this easy tutorial. You can access, customize, and preview these features at any time Yep, even 2: Learn how to use both of these bad boys or ladies through our Guide to Widgets. By using the Gumroad dashboard app you can see all the sales you're making in realtime. The app currently is only for iOS devices right now, but we'll be building an Android version out as soon as possible.

Learn more about it here! The sales and analytics dashboard, which greets you when you log in to Gumroad, allows you to easily understand and visualize important your sales data, conversion rates, referrals, and consumption data from your analytics dashboard. On the Audience tab you can track how many followers you have, and where they're following you from.

Click their titles to quickly edit your storefront profile and follow pages, and send out a quick email to existing followers. With Consumption Analytics you can see how exactly your customers are interacting with your work. Learn more about this feature here. The Sales tab displays the views, sales, and conversion rates on your products and profile page, as well as the referral sources of your customers.

TED's secret to great public speaking

All your sales data including customer emails, shipping addresses, etc can be downloaded as a CSV from your Customer Tab. Please provide the following information for all products that should be reported to Soundscan prior to the release date:. If you have a network of profit-minded pals who would love to help sell your products, receiving a commission in exchange, you can send them affiliate links through our Affiliates page.

How can Gumroad help you?

They will need to have a Gumroad account set up before they can start making sales for you. If they do not have an account, you will not be able to add them as affiliates. Learn more about our affiliate program here. Your customer's card won't work on a purchase? Send 'em to us! Your customer is having difficulties downloading something? Your customer is so enamored with your work that they wants to propose to you? That's more on your end, actually. We leave purchase updates i. On Gumroad, you are in charge of refunding your customers.

Decide on a refund policy, and communicate it clearly with your clients in your receipt text , or in the bottom of your product descriptions. Then click Refund from the receipt menu. A chargeback happens when someone pays for your product, then disputes that charge with their payment provider PayPal or a credit card agency. Typically chargebacks are used for fraud, when a card or account is compromised, but they can be issued at other times too.

Chargebacks are an unfortunate but necessary side effect of processing payments online. They happen only rarely, and Gumroad is limited by regulatory laws and banking policies in how we can respond, but we always fight to get your money back for you. Gumroad covers all chargeback fees for you, but chargebacks are deducted automatically from your account just as a refund would be. While it will certainly be helpful to the absolute amateur, a lot of Weissman's techniques are mediocre at best. The best sections of the book had to do with the verbal and organizational aspects of giving a presentation - how to brainstorm, how to think of a presentation, how to construct a storyboard, and how the audience's mind works.

The worst parts of this book were a This book is overhyped. The worst parts of this book were about the actual craft of creating a presentation - bad Powerpoint advice, bad graphics advice and especially bad advice on how to use bullet-points. Weissman conveys the key point correctly - keep visuals simple, including simple typography, simple use of text, simple use of graphs and images.

But the examples he provides are not at all impressive. If you've been doing this type of work for a while, avoid this book and pick up something by Nancy Duarte or Garr Reynolds. They're both brilliant writers on this topic. Jerry Weissman is good.

Similar authors to follow

Whether we're new to the art of presentation or are experienced presenter-trainer-teachers benefitting from the useful reminders Weissman provides, he carries us through the presentation cycle with lots of guidance, including warnings of how we can go wrong: He also offers the structure that telling a good story provides: He provides a concise survey of structures we can incorporate into presentations to make them flow and reminds us of the importance of "verbalization"--rehearsing our work out loud "just as you will on the day of your actual presentation" p.

Furthermore, he models the very skills he is trying to develop by incorporating presentation stories throughout his book in an effort to help us understand the process viscerally as well as intellectually. It's often the lines that seem to be most casually tossed off that take us most deeply to the heart of presentation professionalism.

Writing about his attendance at investment banking conferences, he tells us that he is there "because they let me observe many presentations in one place, in a short time. There's no mistaking the seriousness with which Weissman expects and encourages us to approach the art of presentation: With that as our guiding light, we should all be on our way to successful and engaging experiences for those we serve. Oct 08, Grzegorz Witek rated it really liked it. I liked this book. I'm sure I will use the information from his book very often.

Before I started reading "Presenting to Win" I thought it might be yet-another-book-about-improving-yourself. But no, it's not saying "be confident, speak loud".

  • What is Gumroad?.
  • Silent Assassin!
  • Audience Advocacy.
  • Presentation Skills and Techniques.

It contains many general rules, but also many simple hints that will, I'm sure they will, improve the way I'm preparing presentations and showing them. Getting your story right is the key to presenting well and the writer takes you through steps to do this. Admittedly, I wanted more time on the topic and more examples. I highly recommend this book for those who want to improve their presentations.

Despite the name - a good book with interesting and fun stories and some recommendations that are worth keeping in mind. May 06, Carl Nohr rated it really liked it. Really enjoyed the focus on meeting the needs of the audience. Lots of very practical suggestions to improve presentations.

  • See a Problem?;
  • !
  • A Strange Place for a Homecoming!
  • Cherry Ames, Cruise Nurse!

Jun 13, Leanna Manuel rated it it was amazing. This was a fantastic book. I'm not sure what drew me to it since I am not necessarily in a position where I give formal presentations very often and frankly have avoided using audiovisual aids in the presentations I have given. Prior to reading this book I couldn't have told you what an IPO was and I'm not in an industry where I'm likely to give presentations to investors or in a multimillion dollar industry. I have given presentations though and they haven't always gone the way I wanted them to.

Now I know why. After reading this book, I feel much better prepared should the need for a presentation arise. In fact, I'm almost hoping that a chance to put these principles into action presents itself. I could also see many applications for the same information in other aspects of my personal and professional life.

Presenting to Win: The Art of Telling Your Story by Jerry Weissman

We are all "selling", whether it be a product, an idea or concept, or a relationship. We want others to get it, to understand us, and really we want them to agree with us or take a desired action. The way that we communicate that is critically important to whether we achieve our goal. All of these corporation-tested techniques explained in this book have many useful applications in life if applied creatively. The author practiced what he preached, and the use of the techniques was evident in the way he crafted the text, diagrams, and captions. Since I was reading on an older Kindle, some of the formatting wasn't the best, but even with that said, the attention to detail and the use of great communication techniques was evident.

I learned a lot - about presentations, about writing, about communication, and about myself. Nov 09, Stella Spang added it Shelves: This review has been hidden because it contains spoilers. To view it, click here. Only read the abstract KEY for presentation: Persuade Tailor presentation Know your audience What you are going to say What you are saying What you have said Unique selling proposition Proof-of-concept Presentation flow Avoid pointless, irrelevant, confusing, complicated, and long presentation Pre-presentation preparation 1.

Place affects the style What: Brainstorming with the whole team During the presentation 1. The start Select among these seven time-honored openings: Do not make the presentation like a document Not many data No hand-outs 3. Implement the presentation in a flow Presenting to Win was downloaded to my Nook library when Barnes and Noble offered it for free in October It uses PowerPoint and in its examples. PowerPoint is likely to adapt to those instructions.

Weissman wants us to strongly remember the phrase, a presentation is not a document. The speaker needs more than Word to write a speech and PowerPoint for the graphics. He wants the speaker to be an audience advocate so that your message gets through to the audience before their e Presenting to Win was downloaded to my Nook library when Barnes and Noble offered it for free in October He wants the speaker to be an audience advocate so that your message gets through to the audience before their eyes glaze over.

How can what you have to offer serve them? At times, your interests and those of your audience are bound to diverge, which creates the potential for conflict and frustration. You may dearly desire that raise, that lucrative sales contract, or that crucial loan or investment needed to keep your business afloat.

Inevitably, your audience members will have their own motivations and issues that differ from your own. The art of persuasion must be balanced by Audience Advocacy: Alex Naqvi is the former CEO of Luminous Networks, a private Silicon Valley company providing optical Ethernet solutions that enable the giant telecommunications carriers to deliver, on a single platform, a combination of Internet traffic, interactive and broadcast video, and voice services.

Although a veteran in the industry, Alex usually finds the telecoms, as they are known in the trade, a crowd that is an especially tough sell. But, Alex has learned to recognize, understand, and respond to the interests and feelings of those audiences. Our new technology makes it possible for telecoms to deliver better Internet service more economically than ever before.

We thought that using Luminous Networks would be a no-brainer for any telecom manager. Many of the managers we were hoping to sell our services to had been with the firm for 20 years. They were conservative and maybe a little afraid of the new and the unknown. We went in with a rather cocky attitude, talking about how our technology was "a radical paradigm shift for the new century.

We were alienating the very people we needed to win over. In time, we learned to soften our presentations. We started describing our technology not as a radical shift, but as a natural evolution from the current technology.